A gentle and delicious pause, full of benefits. Ube, coming soon to your home.

Discover Lilaya, 100% natural ube powder, carefully and responsibly sourced from a committed farm in the Philippines.

Available soon for pre-order.

2,000+ subscribers
🥄 Vanilla & hazelnut taste
🌿 100% natural
🍶 No additives
🧁 No added sugar
🫖 Caffeine-free
🔆 Stable energy source
💫 Rich in antioxidants
🌱 Vegan
🍞 Gluten-free

Ube, the superfood with a vanilla-hazelnut taste, good for the body, magical for the taste buds.

What is ube?

Ube is a vibrant purple yam from the Philippines, naturally smooth with delicious notes of vanilla and hazelnut.

But above all, it’s packed with benefits:

  • Rich in antioxidants, it helps protect cells and slow down aging.
  • A natural source of fiber, it supports healthy digestion and keeps you feeling full.
  • Stable, caffeine-free energy, perfect to start your day without spikes or jitters.
  • No added sugar, offering a guilt-free, indulgent treat.

At Lilaya, we source our ube directly from a committed farm, born from a beautiful gesture of love: a daughter who planted this root so her mother could enjoy it all year round.

A 100% natural powder, locally processed, ready to elevate your lattes, cakes or other recipes, bringing together pleasure and well-being every day.

They're talking about ube

“The drink everyone is talking about, set to replace coffee and matcha”

according to major media outlets :

Ube, from root to recipe

  • Grown with care by dedicated farmers.

    1
  • Locally transformed into a fine, pure and natural powder.

    2
  • Enjoyed at home, in a latte or any way you like.

    3

A brand born from a story

It all started during a trip to the Philippines.
We were looking for a change of scenery. We found so much more.

We discovered a surprising purple root called ube.
A naturally sweet taste, a magical color...
But more than anything, we discovered faces. Hands. A story.

A young woman had planted this root for her mother,
just so she could enjoy it all year round,
not only when blowing out birthday candles.

That gesture moved us deeply.

So we decided to share ube here in France,
to build a bridge between two worlds:
the Philippines and Europe, the earth and the kitchen, care and creativity.

That’s how Lilaya was born:
a committed, human, and responsible brand
inviting you to add a touch of magic to your everyday recipes.

Maori & Stessie
Scroll left to right  Lilaya Ube Other Ube Powders Matcha / Coffee
Ingredient
100% pure and natural ube
Often mixed with additives or sugar
Tea or caffeine
Taste
Smooth, nutty, vanilla-like, naturally sweet
Sometimes bland or overly sweet
Bitter or intense
Effects
Gentle, steady energy, rich in antioxidants
Often lacks quality control
Caffeine leads to energy spikes
Origin
Philippines, with sustainable local sourcing
Sometimes unknown, often from China
Varies
Use
Lattes, bowls, cakes, ice cream, pancakes
Depends on powder quality
Only drinks

Join the (purple) revolution

Limited quantities. Offers reserved for early supporters. Don’t miss the launch of pre-orders.

  • ★★★★★
    “I love ube for its delicious hazelnut and vanilla flavor. Its color instantly sparks indulgence, even though it’s not sugary. And for sporty friends, it is also a great antioxidant.”
    Eve
  • ★★★★★
    “Ube is a hidden gem. Tastes amazing, super high quality, and very easy to use. It instantly upgrades desserts with flavor and color, without going over the top. I love cooking with it.”
    Janna
  • ★★★★★
    “Ube is still not widely known. Beyond its great nutritional value, it enhances a wide variety of recipes. With its nutty, praline-like flavor, it is perfect for sweet creations, whether you are a home baker or a professional chef.”
    Lucas
  • ★★★★★
    "Honestly, it was such a discovery. I had never tasted anything like it ! As a cheesecake, it’s super good, really fresh, with a very unique flavor. And the ube ice cream was incredible too!"
    Kamil

Frequently asked questions

Still have a question? Contact us at hello@lilaya.co.
  • A purple yam with a naturally sweet, nutty, vanilla-like flavor.

  • We haven’t set a precise date yet. We prefer to take our time to do things right, offer the best ube powder, and showcase the project the way it deserves. If you’d like to be the first to know, simply leave your email in the dedicated field to get early access and exclusive updates.

  • We are still discussing with our producers to offer a fair price, one that respects both your budget and the work of those who grow the ube. The price will range between €20 and €30 per pouch, with a special discount for those who sign up for early access.

  • Yes, we ship worldwide.

  • Yes. No additives, no preservatives. Just pure, sun-dried ube from the Philippines.

  • Absolutely. It is naturally vegan, gluten-free, and allergen-free.

  • Absolutely. If you're a chef, pastry maker, grocer or simply curious to introduce ube to your clients, feel free to write to us at maori@lilaya.co. We’d be happy to discuss it with you.

#UbeLover