A gentle and delicious pause, full of benefits. Ube, coming soon to your home.
Discover Lilaya, 100% natural ube powder, carefully and responsibly sourced from a committed farm in the Philippines.
Available soon for pre-order.
Ube, the superfood with a vanilla-hazelnut taste, good for the body, magical for the taste buds.
🥄 Vanilla & hazelnut taste
🌿 100% natural
🍶 No additives
🧁 No added sugar
🫖 Caffeine-free
🔆 Stable energy source
💫 Rich in antioxidants
🌱 Vegan
🍞 Gluten-free
What is ube?
Ube is a purple root vegetable from the Philippines, with a soft texture and subtle notes of vanilla and hazelnut.
But most importantly, in powdered form, it brings real benefits to your daily life:
- It provides stable energy, without caffeine or crashes. Perfect to start the day right.
- It protects your skin and cells, thanks to its high antioxidant content that helps fight stress and aging.
- It satisfies sweet cravings with a naturally comforting taste. No added sugar.
- It improves digestion, thanks to its fiber content that helps you feel lighter.
- It reduces stress and invites you to slow down. A true moment of well-being, just for yourself.
At Lilaya, our ube comes directly from a committed farm. A 100% natural powder, locally processed, ready to elevate your lattes, cakes, or other recipes. Combining pleasure, calm, and wellness in your daily life.
They're talking about ube
“The drink everyone is talking about, set to replace coffee and matcha”
according to major media outlets :
Ube, from root to recipe
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Grown with care by dedicated farmers.
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Locally transformed into a fine, pure and natural powder.
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Enjoyed at home, in a latte or any way you like.
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A brand born from a story
It all started during a trip to the Philippines.
We were looking for a change of scenery. We found so much more.
We discovered a surprising purple root called ube.
A naturally sweet taste, a magical color...
But more than anything, we discovered faces. Hands. A story.
A young woman had planted this root for her mother,
just so she could enjoy it all year round,
not only when blowing out birthday candles.
That gesture moved us deeply.
So we decided to share ube here in France,
to build a bridge between two worlds:
the Philippines and Europe, the earth and the kitchen, care and creativity.
That’s how Lilaya was born:
a committed, human, and responsible brand
inviting you to add a touch of magic to your everyday recipes.
A taste of what’s coming
A delight for the taste buds, a wonder for the eyes.
| Scroll left to right | Lilaya Ube | Other Ube Powders | Matcha / Coffee |
|---|---|---|---|
| Ingredient |
100% pure and natural ube
|
Often mixed with additives or sugar
|
Tea or caffeine
|
| Taste |
Smooth, nutty, vanilla-like, naturally sweet
|
Sometimes bland or overly sweet
|
Bitter or intense
|
| Effects |
Gentle, steady energy, rich in antioxidants
|
Often lacks quality control
|
Caffeine leads to energy spikes
|
| Origin |
Philippines, with sustainable local sourcing
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Sometimes unknown, often from China
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Varies
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| Use |
Lattes, bowls, cakes, ice cream, pancakes
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Depends on powder quality
|
Only drinks
|
They tasted it. They loved it.
« Purple with Purpose »
Frequently asked questions
Still have a question? Contact us at hello@lilaya.co.
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Ube is a purple yam native to the Philippines. Its vibrant violet flesh hides a unique flavor: smooth, vanilla-like, with a hint of hazelnut. Widely used in Asian desserts like ice cream, mochi or jams, we offer it here as a fine powder – easy to use in lattes, pastries or creative recipes, with a touch of magic.
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It’s a soft, comforting flavor, somewhere between vanilla and hazelnut. Not too sweet, not overpowering – just enough character to elevate your recipes without masking other ingredients.
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Ube has a naturally mild sweetness but contains no added sugar. It brings a subtle vanilla and hazelnut note, perfect for balanced recipes with a low glycemic index. A gentle kind of indulgence.
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Yes, naturally. Ube is a root vegetable – free from gluten, lactose and added sugar. It suits all diets, even the most sensitive ones.
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Just one ingredient: pure ube, dried and finely ground. That’s what gives it its natural color, gentle taste and nutritional benefits.
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The farm we work with is certified organic in the Philippines. However, this certification isn’t yet recognized in France. We’re actively working to get it approved in Europe as soon as possible.
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For food lovers, the curious, wellness enthusiasts and creative cooks. It’s also a great alternative to coffee, matcha or sugary drinks – ideal if you’re looking for a softer, more comforting daily ritual.
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Mix 1 to 2 teaspoons into hot or cold milk to make a vibrant, creamy ube latte. You can also add it to pancakes, smoothie bowls, yogurts, ice cream or homemade desserts. When you sign up for our newsletter, we’ll send you a free mini recipe guide to get started.
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Ube powder from Lilaya will be available for pre-order in September. We’re still fine-tuning the final details to ensure exceptional quality. Want to be first in line (and get a special offer)? Sign up for our newsletter.
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The price will range from 15 to 30 euros. A special early access discount will be available to newsletter subscribers. Our goal is to find a fair balance between quality, affordability and fair pay for our producers.
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We’ll ship to France, Belgium and Switzerland at launch. Other countries will follow soon. If you’re based elsewhere, feel free to contact us – it helps us prioritize where to expand next.
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Absolutely. If you run a coffee shop, restaurant, bakery, catering service or specialty store, email us at maori@lilaya.co. We’d love to connect, share our product and explore a collaboration.
#UbeLover