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  • List Lilaya in your store.

    Lilaya is a premium ube powder, still rare in France, designed to appeal to customers looking for novelty, pleasure, and everyday rituals. With its naturally purple color, its smooth taste with notes of hazelnut and vanilla, and its strong brand universe, Lilaya naturally belongs in a premium food, lifestyle, or wellness selection.

Why carry Lilaya?

  • a distinctive, visually striking product on the shelf
  • a product still rarely distributed in France
  • a smooth and accessible taste
  • a retail format that is easy to sell
  • a great gift idea and an easy discovery purchase
  • presentation materials to support the launch

They’re talking about ube.

“The drink everyone is talking about that could replace coffee and matcha” according to major media outlets:

Vogue Marie Claire Paris Match Elle Marmiton
Origine Philippines

A product that’s easy to explain, easy to sell

Lilaya is an ube powder from the Philippines, easy to use every day in lattes, smoothies, pastries, bowls, and creative recipes.

Each 80 g pouch makes around 16 to 22 servings and includes a QR code giving access to a guide with 30 recipes.

For which retail locations?

Lilaya is especially suited for:

  • gourmet grocery stores
  • food concept stores
  • lifestyle boutiques
  • wellness shops
  • gift corners
  • premium retailers looking for distinctive new products.

Interested in becoming a retailer?

Discutons-en par mail à maori@lilaya.co !

Frequently Asked Questions

  • A distinctive product
    A naturally purple color that immediately catches the eye and sparks curiosity on the shelf.

    A rare product
    Still rarely distributed in France, bringing something new to your selection.

    A smooth and accessible taste
    Naturally sweet notes, between hazelnut and vanilla, that are easy to enjoy.


    A simple format to sell
    An 80 g retail pouch, designed for clear and immediate resale.

    A great discovery product
    A beautiful gift idea, an indulgent purchase, a product that sparks curiosity and makes people want to try it.

    An easier launch
    Presentation materials available to help showcase the product in your store.

  • Ube is an iconic purple yam from the Philippines, loved for its intense color and smooth taste with notes of hazelnut and vanilla.

    Still little known in France, it stands out for its unique profile, natural indulgence, and everyday versatility.

    At Lilaya, we searched for an ube powder that stayed true to what we discovered there, with a careful selection of both origin and transformation process.

    Result: a smooth, balanced powder that is easy to adopt.

  • Lilaya at a glance
    • premium ube powder
    • 80 g pouch
    • around 16 to 22 servings
    • caffeine-free
    • no added sugar
    • easy to use every day

    Usage ideas
    • hot latte
    • iced latte
    • smoothie
    • baking
    • bowls
    • creative recipes

    Each pouch includes a QR code giving access to a guide with 30 recipes.

  • Lilaya is especially suited for:

    • gourmet grocery stores
    • food concept stores
    • lifestyle boutiques
    • wellness shops
    • gift corners
    • premium retailers looking for distinctive new products
    • any other store looking to offer a product that checks all the boxes
    • minimum order: 20 pouches
    • shipping: within 1 to 3 business days
    • delivery: mainland France
    • display stand with A4 poster holder included with the first order
  • Contact us at maori@lilaya.co and include:

    • the name of your store
    • your city
    • your estimated volume or desired first order